Ch 8- E-Commerce & Virtual Marketing
B2B business-to-business
B2C business-to-consumer
brick-and-click businesses companies that combine traditional business operations with the use of the Internet
brick-and-mortar businesses companies that complete most of their business activities by means other than the Internet
business blogs regularly updated online journals written by company experts
click-only businesses companies that complete almost all of their business activities through the Internet
e-commerce involves business activities, including the exchange of goods, services, and information, completed electronically via the internet
pop-up an advertisement that opens in a new window when a web page is being viewed
product fulfillment center provides some or all of the activities required to fill customer orders
rich media a variety of digital technologies that provide interactive multimedia experiences for users
virtual marketing the completion of marketing activities primarily through the use of computer and Internet technologies