Ch 1- Book Marketing Today and Tomorrow

Chapter 1




exchanging products or services with others by agreeing on their values without using money



distribution (place)

the locations and methods used to make the product available to customers








the prospective customers a business wants to serve and the location of those customers




marketing concept


using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service


marketing mix


blending of the four marketing elements (product, distribution, price, and promotion) by the business






the ongoing activities designed to support the primary function of a business and keep it operating efficiently




the actual amount customers pay and the methods of increasing the value of the product to the customers




anything offered to a market by the business to satisfy needs, including physical products, services, and ideas




the business function that creates or obtains products or services for sale


relationship marketing


focuses on developing loyal customers who continue to purchase from the business for a long period of time