Ch 5 Marketing Information and Research
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| focus group | a small number of people brought together to discuss identified elements of an issue or problem |
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| internal information | information developed from activities that occur within the organization |
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| marketing research | a procedure to identify solutions to a specific marketing problem through the use of scientific problem solving |
| observation | a way to collect information by recording actions without interacting or communicating with the participant |
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| primary data | information collected for the first time to solve the problem being studied |
| random sampling | a procedure in which everyone in the population has an equal chance of being selected in a sample |
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| survey | a planned set of questions to which individuals or groups of people respond |
| test markets | specific cities or geographic areas in which marketing experiments are conducted |